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Howard Weiss's avatar

A little background on the naming of "La Paloma". (and you are correct David "La" does mean "The"!):

George and David Mehl owners of Cottonwood Properties came to our team at Taylor Advertising (Yes, Jay Taylor's Advertising agency) to take on the marketing and advertising for their new planned development that included the future Westin Hotel. They were naming the project "Montecito" after the upscale community near Santa Barbara, because it was, well, upscale, as they had envisioned "Montecito." Jay took strong exception to the name. "It's California", we're Tucson. We spent the next few weeks coming up with options, spending lots of time walking the property. There were doves everywhere and "La Paloma" was born. We came up with the simple graphic and the George and David listened. It worked out. The logo is unchanged to this day... some 40 years later. https://www.lapalomacc.com/

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Mary Ganapol's avatar

My first husband - Fletch - taught comedy traffic school in San Francisco. Talk about a rough crowd! But they were also a captive audience. For eight hours. Yikes I remember when Olestra first came out, Fletch said deadpan: "Anal leakage? Now there's two words I never wanted to see in the same sentence." Thanks for another great blog.

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